Design Skills for Non-Designers

Now that we’re all content-marketers and social media publishers, we tend to stray into graphic design work even if we don’t mean to. Learn essential design techniques and how to avoid common design blunders.

This practical one-day workshop is for anyone who occasionally needs to design things without a professional designer – from social media content to email newsletters and printed material. You will learn the key elements of graphic design and how to come up ideas and transform them through the design process.

Design skills course content

Design – conception to production

• The four-step design process
• How to come up with creative ideas
• Writing a simple design brief
• Approaches to online and physical media

Typography – designing words and using letters

• Choosing the right fonts for the right purposes
• How to combine fonts effectively
• The essential rules of typography

Images and graphics

• Expressing ideas with images
• Which pictures to use and how to use them to the best effect
• Finding and selecting stock photography
• Technical aspects of using photos and file formats

Layout

• Using a grid Using images and type together for maximum impact
• Producing a range of layouts that work
• Composition and the impression it gives
• Using empty space as a design tool

Colour

• Combining, mixing, grouping and adjusting colours
• How to select the right colours
• Using colour for impact and emphasis
• Technical aspects of colour (e.g. Pantone/spot colour use)

Who should attend?

• Anybody that appears on YouTube or corporate videos
• Experts and media interviewees
• Journalists
• Experienced presenters looking to improve their style
• Bloggers, budding YouTube stars
• People crossing over from marketing to PR

Book your place

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